Top NFC Marketing Campaigns and Applications 2020
Learn from the best NFC marketing campaigns and applications in 2020 that will make your customers love your brand.
5 Ingenious Ways Brands Use NFC Tags to Delight Their Customers
While it has become the dominant technology used in contactless payments, Near Field Communication technology has taken a backseat to Bluetooth and Wi-Fi in terms of user awareness and general adoption. Most people don’t even know that their smartphones have it built-in. However, this technology seems to be experiencing a resurgence as the world tries to make a more contactless post-COVID society. Use NFC tags to delight Customers NFC has some unique features that makes it indispensable. One of its most important features is that it’s the only wireless technology that requires the least power to run. Only the reader or scanner needs to be powered up while the NFC tag itself does not require power. It’s also quite easy to use as all it needs is proximity to another other NFC-equipped device to transfer data. Customer Engagement One of the areas where NFC has overtaken Bluetooth and Wi-Fi, is in its footprint. NFC tags can be installed on virtually anything. It’s such a lightweight and c...
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