Pre-shopping experience with 3D and AR animations

The digital age has altered the paradigm of shopping with most people checking out products or services online before venturing to purchase something either via an e-commerce store or a brick-and-mortar one. The advent of the pandemic made almost everybody take to extensive online research prior to ordering stuff online or from a store physically in exceedingly rare cases. What made the process very convenient and efficient are the advances in technology in the shape of 3D and animation that have made it possible for us to have very life-like pre-shopping experiences. The growing popularity of the metaverse where your digital avatar can actually visit replicas of real-life stores to check out what’s on offer promises to take the pre-shopping experience to another level altogether.

Augmented Reality and 3D animation are redefining the pre-shopping experience by making it amazingly life-like and real. This is something that businesses across the board can take advantage of and leverage. That is where TrackMatriX Solutions has earned a formidable reputation as an enabler of 3D and animation technology for brands. In the US, shoppers often use what is known as try-on technology which helps them obtain a very personalized online shopping experience.

According to creditable research, 41% of Americans would like a personalized shopping experience. This percentage is 30% for apparel, 30% for shoes, 25% for home goods and 19% for furniture.1 Millennials and Gen Z shoppers, as a rule, would like a personalized visit or experience to help them decide what to buy and whether or not to become loyal customers of a brand.

A case in point is furniture, where the instances of online purchases are on the up and retailers have started using 3D and AR tools to make customers better understand the products, they are considering buying. Driving sales or inducing loyalty on the part of the customers requires retailers to invest in appropriate technology that is user-friendly for both the retailers and the consumers