Track MatriX

As of 2020, the clothing sector lost nearly 26 billion euros due to counterfeit goods. Other majorly hit industries include pharmaceuticals, cosmetics and personal care, watches and jewelry, handbags and luggage, toys and games, and sports goods. In fact, supply chain counterfeiting has become a ubiquitous part  of every industry as most people buy goods without verifying the authenticity of the products. Anticounterfeit Solutions According to ICC, the counterfeit market is projected to cause a loss of nearly $4 trillion to the global economy by 2022. Counterfeiters can perform unethical activities at any stage of the product lifecycle. So, the brands must be vigilant about implementing verification solutions at all stages, such as raw material sourcing, manufacturing, product packaging, logistics, distribution, and consumption by the end customer. Detecting counterfeit goods in the supply chain is a challenging task. However, it’s not impossible. Thanks to the modern tec...

What’s the best NFC tag for brand protection?This article provides an overview of the different types of NFC tags from proximity, vicinity, NTAG21X, to NTAG424DNA tags. NFC Tag for Brand Protection

From Farm to Fork  , Food traceability viewed from the perspective of food crime, FDA rules, the food traceability list and harnessing technology to ensure food security.

The digital age has altered the paradigm of shopping with most people checking out products or services online before venturing to purchase something either via an e-commerce store or a brick-and-mortar one. The advent of the pandemic made almost everybody take to extensive online research prior to ordering stuff online or from a store physically in exceedingly rare cases. What made the process very convenient and efficient are the advances in technology in the shape of 3D and animation that have made it possible for us to have very life-like pre-shopping experiences. The growing popularity of the metaverse where your digital avatar can actually visit replicas of real-life stores to check out what’s on offer promises to take the pre-shopping experience to another level altogether. Augmented Reality and 3D animation are redefining the pre-shopping experience by making it amazingly life-like and real. This is something that businesses across the board can take advantage of and leverage....

Complete guide for vaccine track and trace system and serialization. How governments implement serialisation mechanisms for all COVID-19 vaccines and their supply chains.

NFC  or Near Field Communication technology is increasingly becoming a popular contactless payment technology but NFC proximity marketing hasn’t still become mainstream. However, COVID-19 is slowly making it one of the best marketing methods out there.