Track MatriX

  NFC Applications for Wines , Wineries, Wine Collectors, & Traders. Verify authenticity of high-value wine and spirits products and drive consumer engagement for wine brands.

  NFC has some unique features that makes it indispensable. One of its most important features is that it’s the only wireless technology that requires the least power to run. Only the reader or scanner needs to be powered up while the   NFC tag   itself does not require power. It’s also quite easy to use as all it needs is proximity to another other NFC-equipped device to transfer data.

  TrackMatriX  announces the launch of Augmented Reality (AR) onto its SaaS platform. With the addition of the new feature, the brand hopes to add value to its services and increase customer engagement.

 Everyone appreciates money-saving deals on electronic products, and nowadays, it’s extremely easy to find such lucrative deals on the internet. Unfortunately, the rise in online shopping has given a boost to the counterfeit market . Therefore, not only the consumers but the brands also face the negative impact of counterfeit products.

  TrackMatriX offers its innovative  Augmented Reality   (AR) solutions on its SaaS platform enabling its clients to enhance customer engagement in a never before manner. It offers a seamless way of leveraging its AR services by way of the embedded QR codes that consumers routinely use to authenticate products. Whenever a QR code is able to validate the genuineness of a product a custom AR animation gets triggered displaying the authenticity status via a web app. A hyperlink on the consumer’s smartphone provides access to that status. The fact that TrackMatriX AR solutions subscribers are offered the leeway to innovatively leverage the AR content on account of the highly customizable interface of its software allows them to engage with their customers in myriad innovative ways. These include video and a host of other creative ways made possible by deploying AR so as to communicate with one’s target audience in the most advanced and immersive way possible Among the ways in...

  As of 2020, the clothing sector lost nearly 26 billion euros due to counterfeit goods. Other majorly hit industries include pharmaceuticals, cosmetics and personal care, watches and jewelry, handbags and luggage, toys and games, and sports goods. In fact, supply chain counterfeiting has become a ubiquitous part of every industry as most people buy goods without verifying the authenticity of the products.