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While it has become the dominant technology used in contactless payments, Near Field Communication technology has taken a backseat to Bluetooth and Wi-Fi in terms of user awareness and general adoption. Most people don’t even know that their smartphones have it built-in. However, this technology seems to be experiencing a resurgence as the world tries to make a more contactless post-COVID society. Use NFC tags to delight Customers NFC has some unique features that makes it indispensable. One of its most important features is that it’s the only wireless technology that requires the least power to run. Only the reader or scanner needs to be powered up while the NFC tag itself does not require power. It’s also quite easy to use as all it needs is proximity to another other NFC-equipped device to transfer data. Customer Engagement One of the areas where NFC has overtaken Bluetooth and Wi-Fi, is in its footprint. NFC tags can be installed on virtually anything. It’s such a lightweight and c...

  Learn from the best NFC marketing campaigns and applications in 2020 that will make your customers love your brand. NFC marketing campaigns

  The popularity of crowdfunding platforms like Indiego and Kickstarter is an indication of how crowdfunding has taken root in the world of startups. While crowdfunding is a great idea to bring a great business idea to life, it is not without risks. Crowdfunding products protection

Everyone appreciates money-saving deals on electronic products, and nowadays, it’s extremely easy to find such lucrative deals on the internet. Unfortunately, the rise in online shopping has given a boost to the counterfeit market. NanoMatriX Solutions Therefore, not only the consumers but the brands also face the negative impact of counterfeit products. The audio speaker industry is a big victim of counterfeit products. Due to the development of e-commerce sites, it is infinitely easier for counterfeiters to mix the products with genuine products. However, lack of physical examination of the product, consumers buy fake products, even though they intend to buy original material. And, when they purchase those fake or counterfeit speakers, all they get is: Speakers with low sound quality Speakers with short life-span No customer support Besides, lack of awareness makes customers more vulnerable to getting duped by fake goods. In such a situation, an anti Counterfeit solution can help...

  How cannabis retailers can build customer loyalty and enhance consumer engagement with the TrackMatriX® platform. Overview of regulations and consumer insights in cannabis retail.

As of 2020, the clothing sector lost nearly 26 billion euros due to counterfeit goods. Other majorly hit industries include pharmaceuticals, cosmetics and personal care, watches and jewelry, handbags and luggage, toys and games, and sports goods. In fact, supply chain counterfeiting has become a ubiquitous part  of every industry as most people buy goods without verifying the authenticity of the products. Anticounterfeit Solutions According to ICC, the counterfeit market is projected to cause a loss of nearly $4 trillion to the global economy by 2022. Counterfeiters can perform unethical activities at any stage of the product lifecycle. So, the brands must be vigilant about implementing verification solutions at all stages, such as raw material sourcing, manufacturing, product packaging, logistics, distribution, and consumption by the end customer. Detecting counterfeit goods in the supply chain is a challenging task. However, it’s not impossible. Thanks to the modern tec...